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It’s not where you went to school that counts, it’s what you learned.

At Adams Morey, we’ve been learning from our customers for 33 years and we still learn new things every day!

Yes, we started selling trucks in 1973 when DAF first came in to the UK market. What we learned then was that people who run commercial vehicles live in a very fast, demanding and competitive environment that means they work long hours juggling the varying priorities of traffic, drivers’ hours, customer needs, legislation, breakdowns and so on, whilst trying to make a living at the same time. We also quickly realised that our customers know far more about trucks than we ever will so the legendary “motor trade” bull and jackanory culture just wouldn’t wash.

So we decided that we would redefine what being a truck dealer was all about and commit ourselves to the highest quality of product and service that we could possibly manage in the belief that if this gave value to the customer, we would be successful as a business. Our belief in COMMITMENT, QUALITY and VALUE has grown our business from nothing to one that employs over 300 people dedicated to commercial vehicles, operating from six locations and with a turnover of £60 million.

Our current learning curve is all about integrating our day by day activities with those of our customers and forming working partnerships. IT helps the information and process exchanges and these are exciting times. So future milestones may well be less to do with opening new dealerships – after all, we are quite thick on the ground in the central south – and more to do with opening the communication with our customers to give a wider range of services and offer ever more value.

Mike Adams
Chairman






Adams Morey Ltd. Registered in England. Registration Number 506189.